REV’IT! USA today announced the expansion of its custom motorcycle event sponsorship program in the United States, having signed on as the official apparel sponsor of The One Moto Show, the Mama Tried Show and the OG Moto Show, with future sponsorships pending. The move marks a continued focus on the company’s successful, urban-focused Tailored Technology line and its commitment to bolstering the growing millennial motorcycle demographic.
“REV’IT! has always been a brand driven by design and innovation, which are the very values the One Moto show was built upon,” says Thor Drake, owner and founder of See See Motorcycles and creator of the One Moto show. “There are definite brand synergies, and we are excited for what REV’IT! brings to the table as apparel sponsors of the 2018 show.”
REV’IT! adds the two shows to its existing roster of custom motorcycle events, which currently includes Revival Cycles’ renowned Handbuilt Motorcycle Show in April in Austin, Texas—the only custom show to coincide with a Moto GP event—and the Garage Brewed show, which is kicking off its fourth year this weekend in Cincinnati, Ohio.
“The addition of these new events gives us more breadth geographically and demographically, to raise awareness of the brand and to drive younger customers into our nationwide dealer network,” says Paolo Bacchiarello, Director of Operations for REV’IT! Sport USA. “The new generation identifies with the ‘maker’ culture, and these events speak that language.”
In 2012, REV’IT! unveiled its Tailored Technology philosophy, where products were purpose-built to transition seamlessly from the seat of a bike to the city day-to-day, and it established a precedent for a type of protective wear that today is among the fastest growing segment in the motorcycle sphere, particularly with the millenial and Gen X markets. New products from this part of the collection will be displayed at all shows.
The complete REV’IT! custom events program in the United States kicks off this weekend in Ohio with the Garage Brewed Show (Cincinnati, January 27), then continues to The One Moto Show (Portland, February 9-11), the Mama Tried Show (Milwaukee, February 23-25), The OG Moto Show (Los Angeles, March 31) and the Handbuilt Show (Austin, April 20-22). REV’IT! USA will also provide support to a yet-to-be-announced custom build program with its new American partner, Rizoma USA.