In honor of International Female Ride Day 2017, MotoChic Gear® will donate 10% of its sales proceeds during the month of May to fund scholarships for Shelina Moreda’s She’z MotoCamp.
Inspired by the millions of female motorcyclists in the U.S. and beyond, MotoChic® combines leading edge design with high performance materials to create safe and stylish accessories and apparel for adventure-loving women.
International Female Ride Day (IFRD), created in 2006 by Motoress founder, Vicki Gray, is a global ride day occurring annually on the first Saturday of May. Its mission is to increase awareness of female motorcyclists across all cultures around the world, and encourage women to take up the sport.
MotoChic founder, Debra Chin, had her first experience riding on two wheels at She’z MotoCamp. The camp empowers women and girls with strength and confidence through motorcycle skills training. Founder Shelina Moreda, a pro racer, was the first female to race the Indianapolis Motor Speedway on a motorcycle, and more recently, the first female to race and place at the Zhuhai International Circuit in China.
Chin loved the camaraderie she felt while riding at Moreda’s camp with women from all walks of life, ages 7 to 70. Among them was Erin Hunter Sills, an AMA Female Athlete of the Year and Bonneville land-speed racer with 28 world, national and Guinness records, who would become a great source of inspiration for MotoChic®.
“Shelina’s camp helped change my life personally and professionally. I want to pay it forward and help give this wonderful and energizing experience to other women.” – Debra Chin, MotoChic
The fundraiser will kick-off April 28, 2017 at the Revved-Up Women Texas Motorcycle Expo in San Antonio, where MotoChic Gear® accessories and apparel will be featured in a fashion show hosted by Modern Moto Magazine founder Katie McKay. MotoChic’s fundraising activities will continue at The Quail Motorcycle Gathering presented by Geico Motorcycles in Carmel, California on International Female Ride Day and conclude on May 31, 2017.